KRFTWRK CAREERS

Freelance Digital Copywriter
Toronto, Ontario, Canada

Description

We are a digital agency seeking a copywriter to write clear, concise and emotionally-driven content for our clients. This will be a freelance position to start with the opportunity to join the team full-time.
www.krftwrk.ca

Role

Provide brand messaging and copywriting for our clients, with a focus on driving website traffic through inbound marketing.

Responsibilities


Plan

  • Keyword research and SEO planning using AHREFs, SEMrush or similar content planning tools
  • Research competitive landscape and draft creative briefs for copy execution
  • Research off-page search opportunities

Tools: SEMrush, AHREFs, Google sheets, Google Docs

Write

  • Write websites, digital ads, blog posts, social media posts
  • Write email marketing communications and sales materials
  • Edit copy for other team members on the marketing team
  • UX copywriting for web and mobile applications

Tools: Google docs, Google Slides, Social platforms, Figma


Publish

  • Publish your work across the web using content management systems, e-mail marketing and social publishing tools
  • Optimize website pages and posts for search visibility

Tools: WordPress, Email Marketing Platforms, Social platforms, SEO plugin tools

Requirements

  • 2-3 years experience in a content creation role
  • Bachelor of Arts degree, preferably in English, communications or creative writing
  • Working knowledge of WordPress, digital publishing and content management systems
  • Strong editorial writing skills and ability to switch tones across multiple industries
  • Knowledge of search engine optimization and keyword planning tools and their relationship with content marketing

Know someone who would be a perfect fit? Let them know!